This is the story of a rapidly growing Norwegian pregnancy pillow brand. We’re helping bbhugme stay true to their authentic, premium and top-notch brand promise as they go global.



Global Brand Strategy & Customer Experience Design

The Brief

bbhugme is going global, and while they have a documented brand identity, they need to ensure that brand identity translates into brand recall, brand growth and and a great customer experience for mums around the world.

Our Work

As bbhugme expands into global markets from its home base in Oslo, Norway, we’ve been working with their global sales and marketing team to ensure total and complete brand alignment across all channels. We are working on creating a memorable, supportive customer experience for the bbhugme mum no matter where she meets the brand.