Digital Brand Strategy & Customer Engagement Plan
SHE is going global, digital and launching a strategic SHE memberships plan all at once. They need to ensure create and implement with a clear brand identity, strategy and ensure that the SHE community member experiences SHE as a valuable, holistic equality in business platform.
We’ve created and implemented a complete digital brand strategy for SHE’s multiple verticals, designing the SHE Community membership experience and ensuring a cohesive brand identity across all of SHE’s verticals – from physical conferences to digital webinars to their podcast and editorial platform. We worked on digital sales funnel creation, editorial guidelines, membership packages and how value strategy for community members, digital conference design and more.